While most people would take a well-deserved break after graduating from college, Caitlyn Love (she/her), KLN ’21, jumped straight into her new job as the senior digital marketing coordinator for influencer partnerships at QVC.
Love’s job at QVC came after she served as a YouTube and TikTok intern on the company’s social strategy team her senior year. Though Love applied for an internship at QVC three times since the beginning of her sophomore year at Temple University, she kept on growing herself until she was finally ready for a role.
Love’s perseverance paid off. After her supervisor went on maternity leave, she was tasked with many of the outstanding responsibilities.
“Watching Caitlyn go through this process was really fascinating,” said Visiting Professor at Temple and owner of Making Headlines PR Rachel Ezekiel-Fishbein (she/her). “As an intern, Caitlyn was being given a level of responsibility that was very unusual for an intern.”
But, of course, Love’s time at QVC did not end when her internship ended. “It’s not any surprise that she had a full-time job secured at QVC before she graduated,” said Director for Career Services at Klein College of Media and Communication Lu Ann Cahn (she/her).
Just four days after graduating from Temple, Love started her new, full-time job. In this new role, Love decides which QVC productswould perform well on TikTok and which communities of influencers could help them sell those products. All of this is done with the intent to create authentic relationships with viewers.
“PR is all about relationship building,” Ezekiel-Fishbein said. This, she says, is something that Love excels at.
Ezekiel-Fishbein had the pleasure of teaching Love twice during her time at Temple. One of these courses was PR 4102: Public Relations Portfolio, in which PR students like Love who are about to graduate begin working on their portfolios. But to Love, Ezekiel-Fishbein and many other students, the class is more than that.
“Your job is not to teach them how to build the actual physical portfolio. They can do that research online. Your job is to help them figure out what differentiates them and how they want to show themselves,” creator of the course David Brown told Ezekiel-Fishbein.
Though Love took the course online during her last semester at Temple, she still valued how personal the experience felt. She said that the class would do everything during their online meetings from sharing their feelings about graduating to doing mock job interviews.
Ezekiel-Fishbein and Cahn noted how confident Love became in her résumé and her ability to impress just about anyone. “She was extremely coachable and just kept on improving,” Cahn said.
She was so coachable, in fact, that Cahn often felt like Love was so motivated that there was nothing left she could do to coach her other than tell her to keep going.
Now, Love is hiring her own intern at QVC and looks forward to continuing her work in the influencer marketing space. “It feels crazy to me that I’m already living what I would have expected my dream career to be,” she said. “I cannot say enough how much I love working for QVC.”
Cahn and Ezekiel-Fishbein both look forward to seeing where Love’s career takes her.
“She decided she was going to be a superstar and she was – she is,” Cahn said. “I have no doubt that we’re going to be hearing about her in the future.”